Big Baller Brand is on fire and expecting to roll beyond the apparel and sneaker market. On Thursday, LaVar Ball announced that he will be partnering with Vytautas, the title sponsor of LiAngelo and LaMelo Ball’s professional basketball team in the Lithuanian (LKL) League, to bring bottled mineral water from Eastern Europe to the United States.
In a recent interview, LaVar said, “no one knows the Vytautas brand in America. It symbolizes history, the king.” LaVar went on to claim that, “no one will know it until they see BBB brand on it. They already know what Big Baller Brand is. People will think that by drinking it, they will become Big Ballers. It will give this water exposure. It’s the best water in the world, but no one knows about it worldwide, because everybody had their eyes closed.”
The motivation behind this business move is unclear. There does not appear to be a huge demand in the U.S. market for bottled water from Lithuania. But, perhaps LaVar knows better. He claims, “if you invest in water, guess what? Money will flow as well.” “When you feel tired, what’s your first wish? Give me some water.”
LaVar went on to reveal that Big Baller Brand plans to film a documentary about the water, its source and purity, and how it is in great demand around the world. Given his ability to gain attention and drive on-line press in his direction, maybe he’s on to something…maybe not.